Fundraising Toolkit

GETTING STARTED

We're thankful for your unwavering support and are thrilled that you've decided to make an even bigger impact by becoming a Go the Distance fundraiser.

1. Set Your Goal ▼

Setting a goal for your fundraiser is your first step. Research suggests that an initial goal of $200 is a good place to start. Once you've reached your goal, you can increase it and raise more funds. To jumpstart your campaign, be the first one to donate! Showcasing that you're not only a supporter but also a donor will encourage your network to give.

2. Tell Your Story ▼

Your story will capture the interest of potential supporters, so aim to make it as impactful as possible. It's important to communicate how Mustard Seed's mission has impacted your life in a meaningful way and why you've decided to fundraise on our behalf. Adding personal touches, such as a photo of yourself, will help your donors connect with your mission. You can also share stories, photos, or videos available on this page to add to your fundraising campaign.

3. The Best Way to Share ▼

The success of your fundraising campaign depends on the amount and ways that you're sharing your campaign with friends, family, and colleagues. Social media, email, text messaging, and word of mouth are some of the best ways to get your request noticed. Get personal and select a handful of your closest family and friends to reach out to as you announce your campaign. Close friends and family are more likely to donate, so getting them on board will let the rest of your network see that people are already supporting the cause.

FUNDRAISING IDEAS

Below are some ideas that you can do for your fundraising:

WALK-RUN-BIKE-SWIM-A-THON

Share how far you will walk, run, ride, or swim for this challenge. Ask your friends and family to support and donate to help you reach your goal.

BAKE OR CRAFT SALE

Put your skills into sweet and artsy gifts for children. Let your supporters know that you will sell your food and artwork to raise money for education.

SERVE-A-THON

Washing cars, baby sitting, walking dogs, or cleaning yards are some ideas you can offer to your family and friends in exchange for their support!

MATCHING GIFT

Did you know that 84% of people are more likely to give if you promise to match their donation? Set your goal amount and let them know that you will match each donation they make.

COPY, PASTE, AND START

We've included pre-written communications for you to use at every major campaign milestone to make fundraising as easy as pie.

When to send: Right after you've completed setting up your fundraising campaign.
Purpose: To let your online network know that you've signed on to raise funds for the #GotheDistance Challenge and that you need their help. Share, share, share!

EMAIL Subject Line: Together we can change the lives of Indonesian children!

Hey, [Name]! I've got exciting news! I'm participating in the Go the Distance Challenge with Mustard Seed International to give children a chance to go to school. I'm committed to helping raise [$Goal] and could really use your help. Now through August 30th, we can double our impact. Every donation made to provide children with life-changing education will be doubled to fund classroom expansions. So each dollar given is worth $2.

For many children in Indonesia, a good quality education is simply out of reach. Can you imagine growing up without a school in your neighborhood? Sadly, this is the reality for many people throughout Indonesia. The good news is, we can change this!

Join me in making a lasting impact by visiting my fundraising page at [your page URL] and make a donation today!

Want to maximize your impact? Sign up to be a fundraiser and start spreading the news!

Can't donate or become a fundraiser? No worries. Consider forwarding this email to your friends and family to get the word out.

Thanks for helping me to Go the Distance!

SOCIAL MEDIA:
Hey friends, I've signed on to help Mustard Seed International raise funds to help vulnerable children through the #GotheDistance Challenge. Join me in making a lasting impact by visiting my fundraising page at [your page URL] and make a donation today!

KEY MESSAGES

Click the buttons below to explore the key highlights and messages from the 2025 Go the Distance Challenge.

What is the goal of this fundraising initiative?

The 2025 #GotheDistance Challenge raises funds to connect underprivileged and marginalized children in Indonesia with life-changing education. All funds raised will be used to help provide scholarships for underprivileged children, build more classrooms, and send teachers to remote islands.

Why Indonesia?

Indonesia is home to 64 million children between the ages of 0-14. There are educational challenges due to populations scattered across 17,000 islands. Quality teachers are lacking, especially in remote areas. There is great opportunity to train local teachers to bring transformative Christian education to children and communities in need.

Why Christian Education?

We believe that the most effective way to reach out to children, set them free from poverty, and share the knowledge of God is through great teachers.